In our initial phone call, I collaborated closely with Cash to understand her vision and project scope, setting a clear roadmap tailored to her aspirations. Delving into her creative essence, we explored her musical influences, preferences, and aspirations, laying the foundation for our collaborative creative direction. Drawing from these insights, I crafted a project timeline with key deliverables ensuring each project stage resonated authentically with Cash's artistic identity.

Goal: To foster a transformative partnership grounded in mutual understanding and shared vision.

Following our initial consultation, I had Cash share examples of musician websites she admired, providing valuable insight into her aesthetic preferences and inspirations. Utilizing these references as a foundation, we gathered key media assets including images, audio, and lyrics, which served as the catalyst for our creative exploration. Our aim was to craft a design identity for Cash's website that authentically reflected her essence as an artist.

Goal: To translate Cash's vision into a tangible digital form driven by a deep connection to her music and unique artistic expression.

Harnessing the versatility of Squarespace, I constructed Cash's website, page by page, soliciting feedback at each iteration to ensure alignment with her vision. Employing common design patterns, I prioritized usability and instant familiarity, enhancing the site's accessibility and user experience. Extensive attention was devoted to optimizing performance across various screen sizes, particularly for seamless mobile navigation. Drawing from our initial discussions on Cash's taste and style, I curated color themes and typeface standards to infuse the site with her artistic essence.

Goal: To construct a site, emphasizing usability, familiarity, and mobile optimization while simultaneously reflecting Cash’s artistic identity.

Throughout every phase of the project, I maintained constant communication with Cash, actively seeking her feedback to ensure absolute alignment with her vision. At each stage, I presented design options and welcomed Cash's input, encouraging her to be as meticulous as possible to ensure the website connected with her artistic vision.

Goal: To ensured that Cash was intimately involved in the creative process, guaranteeing that the final product truly reflected her desires and aspirations.

Following numerous iterations and countless edits to ensure Cash's satisfaction, the website was ready for its official launch. After the site was live, I embarked on creating a comprehensive library of guided tutorials tailored specifically for Cash, empowering her to independently manage, edit, and update her website.

Goal: To instill confidence in Cash's ability to navigate and maintain her site autonomously, ensuring a seamless transition once my involvement in the project concluded.

In tandem with crafting Cash's new website, we embarked on the creation of custom branded business cards to amplify her online presence. Through another collaborative phone call, we aligned on Cash's vision for the cards, which I then brought to life using the Adobe Suite. After several design iterations, we finalized the design, ensuring it seamlessly complemented Cash's new digital artistic identity. Working closely with a local printer, we brought the vision to fruition.

Goal: To produce custom business cards to serve as a tangible extension of Cash's brand, promoting both herself and her new website with style and coherence.